Media Kit, Rates and Deadlines

 

DiscoverAmerica.com

The Official Travel and Tourism Website of the United States

Encouraging international travelers to “Discover America,” the Travel Industry Association (TIA) developed a set of websites aimed at markets that account for 37 million travelers or roughly 75 percent of the international inbound travel market.  With a $3.9 million dollar grant from the Department of Commerce, TIA launched sites in Canada (English and French), Germany, Japan, Mexico and the United Kingdom.

DiscoverAmerica.com features information on U.S. states, territories, destinations and attractions, as well as booking tools, a travel agent directory, official entry information, and an interactive map of the United States.

2009 Destination Rates	DiscoverAmerica.com - Homepage
2009 Non-Destination Rates	DiscoverAmerica.com - New Core Content
DiscoverAmerica.com - Insertion Order (Excel) - (PDF)	DiscoverAmerica.com - Enhanced Content
Interactive Terms & Conditions	DiscoverAmerica.com - Display Advertising
DiscoverAmerica.com - New Core Content Specifications	DiscoverAmerica.com - Featured Spotlights

Discover America - USA Travel Guide Display Advertising

1,250,000 issues in six languages, 18 countries

The Guide is designed with the traveler in mind, showcasing the country by region and activity. Copies are distributed directly to consumers by Visit USA Committees, tour operators, travel agencies, and several American Embassies. The Guide is filled with captivating photographs, illustrated maps and inviting copy on every state and territory, and has been a hit with consumers and travel trade professionals.

In 2009, the third issue of Discover America - USA Travel Guide will continue to saturate the lucrative Western European, Japanese, Canadian and Mexican markets.

Display Advertising	2009 Print Terms & Conditions
Sample Ads	2009 Contract - Excel or PDF
Deadlines	New Productions Specs - PDF
2009 Rates	Site Drop Box for advertisement submission

 

 

Display Advertising

An appealing Discover America - USA Travel Guide is more likely to attract and influence travelers.  To keep the look of the book clean and inviting, the Guide limits display ads to quarter-page, half-page, full-page and spreads.

Sample Ads

Co-op Spread The exception to the display advertising size rule is a co-op spread.  One-sixth page ads are acceptable when they are part of a full-page ad or two-page spread.   6 Partner Co-op Spread 4 Partner Co-op Spread 3 Partner Co-op Spread

 

 

Fractional Ads 1/2 Page Horizontal 6.875" x 4.875" 1/4 Page 3.375" x 4.875"

 

2009 Rates

	Gross	Net
Full-page - includes a full-color, full page ad in any section of the Guide, all translations, and a customized DiscoverAmerica.com package - up to $4,600 in Value.	$54,117	$46,000
Half-page - includes a full-color, half-page ad in any section of the Guide, all translations, and a customized DiscoverAmerica.com package - up to $2,750 in value.	$32,470	$27,600
Quarter-page - includes full-color, quarter page ad in any activity or regional section of the Guide, all translations, and a customized DiscoverAmerica.com package - up to $1,600 in value.	$18,790	$15,972

 

Deadlines

Display Space Deadline	Ocober 3, 2008
Materials Due	October 10, 2008

 

 

 

To send ad files or other larges files visit the Small World Publications Site drop.