2008 Discover America USA Travel Guide

International Traveler Demographics

 

 

Small World Publications is the exclusive advertising sales organization for DiscoverAmerica.com.

 

For 2009 advertising information, please contact Lisa Schwartz at 425-289-3462.

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Distribution East and West

The true value of any publication is getting it into the right hands. The Discover America - USA Travel Guide targets consumers looking for information about overseas destinations. With help from many Visit USA committees, the Guide is distributed to consumers attending most major travel shows.

Additionally, and predominantly in France and th United Kingdom, thousands of travel agents hand the Guide directly to consumers inquiring about the USA. At many travel agencies, prospective visitors can read the Discover America - USA Travel Guide while they await appointments with travel agents. In many countries, the Guide is also available at embassies, consulates and airline lounges, too.

Click here for 2008 distribution report (PDF)

Total 2008 Distribution:  1,250,000

   

English 460,500

German:  339,500

297,500 United Kingdom 259,500 Germany
50,000 Canada 50,000 Austria
25,000 Ireland 30,000 Switzerland
12,000 Sweden  
35,000 The Netherlands  
6,000 Norway

Italian:  150,000

8,000 Denmark 150,000 Italy
6,000 Finland  
10,000 Internet request fulfillment

French:  100,000

7,000 TIA 100,000 French
4,000 Small World Publications  
   

Japan 100,000

Mexico 100,000

100,000 Japanese 100,000 Spanish