Distribution East and West

The true value of any publication is getting it into the right hands. The Discover America - USA Travel Guide targets consumers looking for information about overseas destinations. With help from many Visit USA committees, the Guide is distributed to consumers attending most major travel shows.

Additionally, and predominantly in France and th United Kingdom, thousands of travel agents hand the Guide directly to consumers inquiring about the USA. At many travel agencies, prospective visitors can read the Discover America - USA Travel Guide while they await appointments with travel agents. In many countries, the Guide is also available at embassies, consulates and airline lounges, too.

2010 Distribution Report

2011 Distribution Plan

Total 2010 Distribution:  1,022,305
English 362,075	German:  257,230
188,926 United Kingdom	179,030 Germany
84,800 Canada	50,600 Austria
28,100 Ireland	27,600 Switzerland
5,150 Sweden
11,000 The Netherlands	Italian: 100,000
3,000 Norway	100,000 Italy
4,100 Denmark
5,150 Finland	French:  100,000
34,000 United States	25,700 Belgium
	69,500 France
	3,000 Switzerland
Japan 100,000	Mexico 100,000
100,000 Japanese	100,000 Spanish