Small World Publications is the exclusive advertising sales organization for DiscoverAmerica.com.
For 2010 advertising information, please contact Lisa Schwartz at 425-289-3462.
Are you a Travel Agent or Member of the Travel Trade?
Order your copies of the 2009 Discover America — USA Travel Guide.
Helping the World Discover America
More than 1.25 million copies of the Discover America — USA Travel Guide are reaching travelers in Europe, Japan, Canada and Mexico in 2009. Filled with captivating photographs, illustrated maps and inviting copy on every state and territory, the Guide is a hit with consumers and travel trade professionals.
In 2010, the Discover America - USA Travel Guide will continue to saturate these lucrative markets. The Guide will once again be designed with the traveler in mind, showcasing the country by region and activity. Copies will be distributed directly to consumers by Visit USA Committees, tour operators and travel agencies.
2009 Distribution Report (PDF)
View or order the 2009 Guide
Click here to view or order the English version of the 2009 Guide online.
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US Travel Involvement
US Travel (formerly TIA) has formed a marketing alliance with Small World Publications to further extend the awareness of the Discover America brand through the Discover America - USA Travel Guide. Recognizing the importance of a high-quality printed piece to inspire travel to the USA, US Travel has endorsed the Discover America - USA Travel Guide and considers it an important piece of its overall strategy for international travel marketing.
Economic Impact of International Travel
The number of world class travel destinations has proliferated. The United States has fallen from first to sixth among dream detinations for international travelers. Aditionally, the U.S. market share of world travelers has dropped 35% between 1992 and 20071. It is estimated that this loss has cost the U.S. $286 billion in economic growth, as well as millions of jobs2. The restoration of America's travel brand is of vital importance to the U.S. economy. The Discover America - USA Travel Guide is one key way U.S. destinations and attractions can participate in a strategic marketing effort to regain lost market share, and benefit from the anticipated growth which will result from educating and inspiring international travelers to select the USA as their next vacation destination.
1Dept. of Commerce, U.N. World Tourism Organization
2TIA estimate
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