Small World Publications
 

Helping the World Discover America
2011 Discover America - USA Travel Guide

More than 1,000,000 copies of the Discover America — USA Travel Guide are reaching travelers in Europe, Japan, Canada and Mexico in 2010. Filled with captivating photographs, illustrated maps and inviting copy on every state and territory, the Guide is a hit with consumers and travel trade professionals.

In 2011, the Discover America - USA Travel Guide will continue to saturate these lucrative markets. The Guide will once again be designed with the traveler in mind, showcasing the country by region and activity. Copies will be distributed directly to consumers by Visit USA Committees, tour operators and travel agencies.

» View the 2011 Discover America - USA Travel Guide online
» 2011 Distribution Report

Economic Impact of International Travel

The number of world class travel destinations has proliferated. The United States has fallen from first to sixth among dream detinations for international travelers. Aditionally, the U.S. market share of world travelers has dropped 35% between 1992 and 20071. It is estimated that this loss has cost the U.S. $286 billion in economic growth, as well as millions of jobs2. The restoration of America's travel brand is of vital importance to the U.S. economy. The Discover America - USA Travel Guide is one key way U.S. destinations and attractions can participate in a strategic marketing effort to regain lost market share, and benefit from the anticipated growth which will result from educating and inspiring international travelers to select the USA as their next vacation destination.

1Dept. of Commerce, U.N. World Tourism Organization
2TIA estimate